Privacy policy

Lily On Queen

1. General Information

We are pleased that you are visiting our website and thank you for your interest in Lily On Queen. Protecting your personal data is very important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website.

Personal data refers to any information that can be used to identify you personally.

2. Data Controller

The data controller responsible for processing your personal data under the General Data Protection Regulation (GDPR) is:

Lily On Queen
Email: info@lilyonqueen.com

The data controller determines the purposes and means of processing personal data.

3. Website Security

For security reasons and to protect the transmission of confidential content, our website uses SSL/TLS encryption. You can recognize an encrypted connection by “https://” and the lock symbol in your browser’s address bar.

We do not use automated decision-making or profiling that produces legal effects or significantly affects you within the meaning of Article 22 GDPR.

4. Data Collection When Visiting Our Website

When you visit our website for informational purposes only, we collect only the data that your browser automatically transmits to our server (server log files), such as:

  • Visited pages

  • Date and time of access

  • Data volume transferred

  • Referrer URL

  • Browser type and version

  • Operating system

  • IP address (anonymized where possible)

This processing is based on our legitimate interest in ensuring the stability and security of our website (Art. 6(1)(f) GDPR). This data is not used to identify you personally.

5. Cookies

Our website uses cookies to improve usability and provide certain functions.

Cookies are small text files stored on your device. Some cookies are deleted after your browser session ends (session cookies), while others remain stored to recognize your browser during future visits (persistent cookies).

Cookies may process technical information such as browser data, device information, and IP addresses.

  • Necessary cookies are used based on Art. 6(1)(f) GDPR

  • Cookies required for contract performance are used based on Art. 6(1)(b) GDPR

  • Optional cookies (e.g. marketing or analytics) are used only with your consent (Art. 6(1)(a) GDPR)

You can manage or disable cookies through your browser settings. Please note that disabling cookies may limit website functionality.

6. Contacting Us

When you contact us via email or a contact form, we collect personal data such as your name, email address, and message content.

This data is used solely to respond to your inquiry and is processed based on our legitimate interest (Art. 6(1)(f) GDPR) or for contract-related requests (Art. 6(1)(b) GDPR).

Your data will be deleted once your request has been fully handled, unless legal retention obligations apply.

7. Customer Accounts & Order Processing

When you create a customer account or place an order, we collect personal data necessary to fulfill the contract, such as:

  • Name

  • Billing and shipping address

  • Email address

  • Payment details (processed securely via payment providers)

Processing is based on Art. 6(1)(b) GDPR.
You may request deletion of your customer account at any time via info@lilyonqueen.com.

8. Email Marketing

8.1 Newsletter Subscription

If you subscribe to our newsletter, we will send you updates and offers via email. We use a double opt-in procedure to confirm your consent.

You may unsubscribe at any time using the link in our emails or by contacting us.

Legal basis: Art. 6(1)(a) GDPR.

8.2 Emails to Existing Customers

If you have made a purchase with us, we may send you emails about similar products based on our legitimate interest (Art. 6(1)(f) GDPR).
You can object to this at any time.

9. Order Reviews

With your consent, we may send a one-time email reminder inviting you to review your purchase.
You can withdraw your consent at any time.

10. Payment Providers

To process payments, we work with trusted payment providers such as PayPal and SOFORT/Klarna.
Payment data is shared only as necessary to complete transactions (Art. 6(1)(b) GDPR).

Each provider processes your data according to its own privacy policy.

11. Analytics & Marketing Tools

We use tools such as Google Analytics, Google Ads, and Facebook/Meta Pixel to analyze website usage and improve our marketing.

  • IP anonymization is enabled where applicable

  • Tracking occurs only with your consent

  • You may opt out at any time via cookie settings or browser tools

Legal basis: Art. 6(1)(a) and Art. 6(1)(f) GDPR.

12. Your Rights Under GDPR

You have the right to:

  • Access your data (Art. 15)

  • Rectify inaccurate data (Art. 16)

  • Request deletion (Art. 17)

  • Restrict processing (Art. 18)

  • Data portability (Art. 20)

  • Withdraw consent (Art. 7)

  • Object to processing (Art. 21)

  • Lodge a complaint with a supervisory authority (Art. 77)

13. Data Retention

Personal data is stored only as long as necessary for legal, contractual, or business purposes. After retention periods expire, data is securely deleted.

14. Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

📧 info@lilyonqueen.com